Fans line up at The Grove for Taylor Swift popup kiosk

What is it about Taylor Swift? Ask fans who lined up at The Grove to catch a glimpse of a kiosk to promote her new album "The Tortured Poets Department" and they'll tell you things like, "She's so dedicated to her fans," or "There's not a songwriter like her.""I love her," said one fan.Thousands who love Taylor Swift descended on The Grove as early as 5 a.m. Tuesday to spend precious minutes at a kiosk promoting Swift's new album.

One example of these Easter eggs are the capital letters written on a globe – which featured a pin over the state of Florida.One of the songs on the new album is called, "Florida," featuring the band Florence and the Machine. A typewriter, words and hints on the spines of books, typewriters, candlesticks and other items – fans call them lyric reveals.Taryn LaCroix is with Spotify. She says lyric reveals are very effective. They're sponsoring the event.

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