Author:Ana ColónPublish date:Jun 22, 2020Summer will, undoubtedly, look a little different this year. One thing that doesn't have to change: the breezy, joyful wardrobe that usually ushers the season in.
Though it's now known for its dreamy, colorful dresses and separates, Fanm Mon actually began as a jewelry brand. "I think as a creative, it's really difficult to structure a direction of creativity. I felt I needed to just allow myself to explore whatever it is that I felt that I needed to create," she says, on a Zoom call. "When I started with the jewelry, it was because I felt like there was not something that spoke my language.
The embroidered pieces Demirtas would see trending elsewhere reminded her of what she grew up seeing her grandmother, aunts and neighbors wear in Haiti. With the help of her husband, she found an atelier in Ukraine, a country that has a rich tradition of embroidery, to make the first Fanm Mon dress — a black linen style with orange and blue embroidery.
Since the beginning, Demirtas has maintained an open line of communication with the Fanm Mon customer, be it through her posts on the brand's social media or by modeling the pieces herself. And the customer has been core to Fanm Mon: It's not uncommon for a single shopper to buy "a dozen pieces at a time," Demirtas says, "because it spoke to them so purely.
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