Fading Ratings: Where TV Audience Size Will Increase in 2022

This seemed to spell doom for the year’s remaining awards shows, but then a miracle happened. The declines either softened or, in the case of the Emmys, actually increased . This suggests that the era of steep dives may be over, with awards shows beginning to find their new level.

CBS will also be the exclusive home to the CMT Music Awards in 2022. If this results in a significant increase in viewers, expect to see other ViacomCBS awards, like the BET Awards and MTV VMAs, to at least be multicast on CBS.None of the most popular shows watched by 18-49s in fall 2021 on broadcast television were scripted or unscripted shows. That list is dominated by sports, but note that the highest-rated non-sporting title is “Adele: One Night Only” on CBS.

Other networks will have noticed CBS’ success. Expect 2022 to see an increase in candid celebrity interviews as TV doubles down on a successful concept.When assessing what the top 1,000 rated cable shows of 2021 were, the dominance of three genres of content is striking. Sports, cable news and reality shows account for 91% of the top 1,000 when looking at the data among 18-49s.

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