What the findings depict is a viewership landscape that’s radically different today than the one in 2015, with all time slots seeing significant declines in total broadcast TV primetime viewing.
This isn’t to suggest that scripted is no longer important. It has just shifted to another medium as networks have an increasingly complex digital-windowing strategy. New episodes are available to watch one day after airing on pay-TV subscription authenticated TVE apps, which, while not reaching the heights hoped for in the mid-2010s, still provide a solid chunk of viewership.
It is currently impossible to measure the true long tail of viewership across all sources, but it shouldn’t be forgotten that not all formats are experiencing this to the same degree as dramas and comedies.
I wasn't impressed with the technology until I could download the food
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