Factbox: Top five takeaways from Apple's iPhone launch event

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Apple Inc on Tuesday announced four new iPhones that can tap 5G wireless data networks and a cheaper smart speaker that will compete with offerings from market leaders Amazon and Google.

Apple's iPhone 12 Pro and iPhone 12 Pro Max are seen in an illustration released in Cupertino, California, U.S. October 13, 2020. Apple Inc./Handout via REUTERS

In a bid to line up new hardware for the upcoming holiday season, Apple last month launched new smart watch models with blood oxygen sensors and updated its iPad range. The Cupertino, California-based company’s Tuesday launch included smartphones ranging from $699 to $1,399 with new designs and 5G technology.Apple said all four new iPhone models in the United States will support millimeter wave 5G, the fastest variant of the technology, as well as lower-frequency bands. Some rival Android devices support only the lower-frequency versions of 5G.

Nearly all of Apple’s rivals, including Samsung Electronics Co Ltd, have 5G models on store shelves already. The iPhone maker’s announcement is likely to bring fresh attention to the technology, even if U.S. carriers are still years away from rolling out the fastest versions.Apple's newest base model, the iPhone 12 mini, sports a 5.4 inch full screen display, with a dual camera setup and is priced at $699. The device can be pre-ordered from Nov. 6 and shipping will begin a week later.

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Top takeaway from Apple iPhone event, European customers will be charged far more than USA customers. $699 in USA, €809 in France. Convert that €809 to dollars and it’s $950. ripOffPricing

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