According to the Jim Crow Museum , the mammy caricature was used during slavery and the Jim Crow era as proof that black women “were contented, even happy, as slaves”, suggesting “The slavery-era mammy did not want to be free.”
In the book “Mammy: A Century of Race, Gender and Southern Memory”, Kimberly Wallace-Sanders, associate professor at Emory University, attributes Aunt Jemima’s success to the “happy slave mythology” .“An African American woman, pretending to be a slave, was pivotal to the trademark’s commercial achievement in 1893. Its success revolved around the fantasy of returning a black woman to a sanitized version of slavery”, writes Wallace-Sanders .
In an op-ed for NBC News, writer Michael Twitty discussed his concern over the mixed reactions at the brand’s recent retirement: “As pleasant and formative an experience as the memory of this particular brand mascot might be for some white people, it’s also the root of the problem.” He describes Aunt Jemima’s character “an invitation to white people to indulge in a fantasy of enslaved people — and by extension, all of Black America — as submissive, self-effacing, loyal, pacified and pacifying.
According to Maurice M. Manring, Aunt Jemima adverts sold the idea of “the lifestyle once created for plantation mistresses” made easy by the efforts of female slaves. Manring adds, “White housewives did not aspire to be Aunt Jemima; they aspired to have her. They were buying the idea of a slave, in a box.” .
Source: Entertainment Trends (entertainmenttrends.net)
Träum was Schönes!
What the fack?
I would love to get fackcheck trending.
What is a 'fack'?
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Student At Trump Rally Calls Aunt Jemima Character 'The American Dream'A student at a Trump event this week made the argument that the character on the Aunt Jemima syrup bottle was 'a picture of the American dream.' All Trump supporters need mental and psychological exams- like they are all fucked up. She was probably going with the internet lie that Green was slave who was freed and died a millionaire. Let's think about that, some white dude freed Green and gave her, her millions 🤔🤔🤔😂😂😂 nope.
Source: ScaryMommy - 🏆 116. / 63 Read more »
Brands beware: Lessons from the downfall of Aunt Jemima and Uncle BenThe Black Lives Matter movement is causing a brand backlash over racial insensitivity. Focused forward.. bluewave20 blm20 blkhstry20 blkprgsv20
Source: YahooNews - 🏆 380. / 59 Read more »
Trump event speaker criticized for calling Aunt Jemima a 'picture of the American dream'In reality, there is no historical evidence Green was ever made wealthy by the partnership, despite the company using her likeness on their pancake syrup. Aunt Jemima wasn’t a real person, but she and her fictitious husband and “pickaninnie” children were based on slave archetypes. There was an entirely false backstory about her selling her recipe. It was all racist nonsense. People who think otherwise, do some research for once. McEnany's twin! (both evil, in case you are curious) The criticism is unwarranted; Aunt Jemima was a very successful individual in her time-look it up; sad her image is being used by idiots and morons to paint a different picture
Source: CNN - 🏆 4. / 95 Read more »
Brands beware: Lessons from the downfall of Aunt Jemima and Uncle BenThe Black Lives Matter movement is causing a brand backlash over racial insensitivity. Focused forward.. bluewave20 blm20 blkhstry20 blkprgsv20
Source: YahooNews - 🏆 380. / 59 Read more »
Student At Trump Rally Calls Aunt Jemima Character 'The American Dream'A student at a Trump event this week made the argument that the character on the Aunt Jemima syrup bottle was 'a picture of the American dream.' All Trump supporters need mental and psychological exams- like they are all fucked up. She was probably going with the internet lie that Green was slave who was freed and died a millionaire. Let's think about that, some white dude freed Green and gave her, her millions 🤔🤔🤔😂😂😂 nope.
Source: ScaryMommy - 🏆 116. / 63 Read more »
Here Are All The Brands That Are Changing Racist Names And PackagingAunt Jemima is far from the only brand to address racist origins and imagery amid global protests. These aren’t racists. Stop it! The crazy thing is seeing just how many people didn't know there was this much racist imagery in many American brands.
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