Facebook warns its marketing partners against scraping after a startup was caught saving millions of users' data

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Hyp3r harvested millions of Instagram users' data, tracked their locations, and saved their Stories.

FacebookThe warning comes after Business Insider revealed startup Hyp3r harvested millions of Instagram users' data, saved their Stories, and tracked their locations.

, Facebook emailed some of its Facebook Marketing Partners to reiterate its rules on handling user data. Data scrapping is a controversial practice that uses automated technology to systematically save information that people share publicly on social media, from users' posts and photos to their profile details. Some argue that because the information has been shared publicly it's fair game, but privacy advocates say collecting the data violates reasonable expectations about privacy — especially in the case of Instagram Stories, which are designed to disappear after 24 hours.

Hyp3r monitors social media posts made at real-world locations like bars, stadiums, hotels, and gyms, and then uses that data to target people with personalised ads and help businesses engage with customers at their locations. But it built some of this functionality through unauthorized means, taking advantage of a security vulnerability in Instagram's systems and of Facebook's failure to properly vet it.

 

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