Facebook’s Tensions With Advertisers Predate the Boycott

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Facebook has a history of dust-ups with advertisers over its practices

By Sahil Patel Close Sahil Patel and Nat Ives Close Nat Ives June 30, 2020 7:33 pm ET In a virtual town hall with marketers and advertising agencies on Tuesday, Facebook Inc. executives once again tried to answer complaints that the company hasn’t done enough to counter hate speech and misinformation.

That history includes the revelation in 2018 that personal data of tens of millions of Facebook users improperly wound up with data firm Cambridge Analytica, prompting government probes and calls for stricter privacy protections online. Some have also suspended advertising elsewhere in social media, and not all are identifying themselves with the boycott effort. More have focused directly on Facebook.

Facebook said then it would no longer let marketers target housing, employment and credit-related ads by ethnic affinity. In March 2019 the company settled five discrimination lawsuits in part by also removing age, gender and ZIP Code targeting for housing, employment and credit-related ads. “These exchanges are part of the audit process,” Facebook said in May. “We will continue working with MRC on accreditation, as we have since 2016.”

Many small companies and marketers that sell directly to consumers without going through retailers would suffer more than a major multinational from a Facebook boycott, said Kevin Simonson, vice president of social for digital marketing agency Wpromote LLC.

 

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Freedom of expression over all.

It’s about time!

Well there stock sure had its share of dust ups

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