Facebook rolls out tool to block off-Facebook data gathering

Facebook is launching a long-promised tool that lets you limit what the social network can gather about you on outside websites and apps.

What you do off Facebook is among the many pieces of information that Facebook uses to target ads to people. Blocking the tracking could mean fewer ads that seem familiar — for example, for a pair of shoes you decided not to buy, or a nonprofit you donated money to. But it won't change the actual number of ads you'll see on Facebook. Nor will it change how your actions on Facebook are used to show you ads.

Facebook faces increasing governmental scrutiny over its privacy practices, including a record $5 billion fine from the U.S. Federal Trade Commission for mishandling user data. Boosting its privacy protections could help the company pre-empt regulation and further punishment. But it's a delicate dance, as Facebook still depends on highly targeted advertising for nearly all of its revenue.

The tool will let you delete your past browsing history from Facebook and prevent it from keeping track of your future clicks, taps and website visits going forward. Doing so means that Facebook won't use information gleaned from apps and websites to target ads to you on Facebook, Instagram and Messenger. It also won't use such information to show you posts that Facebook thinks you might like based on your offsite activity, such as news articles shared by your friends.

I'll believe this when I see it!

Now that they know everything about everybody. Also, I don't remember giving them permission to do that in the first place.

If I am talking to my friend about repairing AC is whatsapp , after few hours facebook show AC repairing ads .. meaning facebook listening your conversation and showing you ads based on your conversation, this I observed many times..

I barely use Facebook anyway, anymore

No it won't do that. Facebook will still collect data on you but with this new option you just won't be able to see what data they have on you .

What’s going on with the amazon fires?

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