Facebook reverses its policy on paid influencers after Bloomberg memes

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Facebook has decided to let political campaigns pay online influencers to spread their messages, a practice that had sidestepped many of the social network’s rules governing political ads.

to fact-check political ads and refuses to ban even blatantly false messages from politicians.

Friday’s policy change involves what Facebook calls “branded content” — sponsored items posted by ordinary users who are typically paid by companies or organizations. Advertisers pay the influential users directly to post about their brand.Facebook doesn’t make money directly from such posts and doesn’t consider them advertising. As a result, branded content wasn’t governed by Facebook’s advertising policies,candidates and campaigns to verify their identity with a U.S.

Politicians still won’t be required to disclose how much they paid the influencers to run the posts. And the posts won’t appear in Facebook’s ad library, which publicly catalogs political ads and allows other campaigns, journalists and watchdog groups to view the type of messages politicians are pushing in the election.

Google says it doesn’t allow political messages using its main tools for connecting with influencers, but campaigns can make individual arrangements with YouTube influencers. These videos would be covered under general disclosure rules, but would not be added to Google’s political advertising database.

 

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Hmmmmm

Money and its power can buy any thing it desires from humans. It buys men, women, lands, luxury, physical pleasure and all there is. Every thing is on sale except peace of mind or contentment. Good luck Mr. Bloomberg.

NeverBloomberg

They should have to disclose that they are paid advertisers though.

He buying up this election

Technically it would have been reversing policy not to allow paid influencers. We’ve been watching the deplorables pollute the internet for the past decade with their communist propaganda 🙄💸

Zuckerberg sucks!!! Plain & simple!

What’s the difference between this and Trump being able to pay to lie in ads on Facebook?

Unless Trump does it and then it’s ok.

Almost makes you wonder if Facebook is trying to pick a winner

Corruption, pure and simple.

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