Facebook Inc. created an online flea market where users not only see all the bicycles, bird houses and BMWs for sale nearby, but also the names, profile photos and general locations of buyers and sellers.
It is so popular that more than one in three people in the U.S. use it monthly, according to Facebook. Because Facebook started as a platform for people who knew each other, its Marketplace—at least in theory—operates on the notion that on the other side of every online deal is a real person with a network of friends and...
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