Facebook is planning a major redesign to help it compete with TikTok | Engadget

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Facebook is planning a major redesign to help it compete with TikTok

Mark Zuckerberg and other Meta executives have made it clear for some time that competing with TikTok is their top priority. Now, we have additional details about how they plan to completely overhaul the Facebook app to accomplish that.

The social network is working on a major redesign of Facebook’s main feed that would heavily emphasize recommended content from pages, creators and people you don’t already follow, according toThe memo, from Tom Alison who heads up the Facebook app at Meta, states that the goal is to shift Facebook into a “Discovery Engine,” which would heavily rely on recommendations, similar to TikTok’s “For You” feed.

It’s not clear how long it will take Meta to implement these changes, some of which mirror changes already happening

 

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KeithKeller How I can’t wait to see what they have in store. Tik Tok has 🔥 content. Let’s see if FB can do any better.

People actually use Facebook still 🤐

😂🤣😂

This could be an unpopular opinion but not everything has to be tiktok lmao

Facebook should plan its coffin.

Meta is a boomer now, huh?

Not happy to just ruin instagram then 🙄

Kinda been Facebook's MO over the last decade. 1. New social media app/idea comes along 2. FB copies the idea almost exactly 3. Leverage their enormous userbase to adopt the idea. 4. If that doesn't crush the competitor, buy the company. 5. Rinse & repeat.

Less me, more Ta-Ta

FB trying to be something it’s not.

Make it difficult and unfamiliar to navigate for boomers and you’ll win

Again? 😂

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