Advertising relationships are often about the people who foster them. But when you are as big as Facebook , relationships are about money.said she was leaving the company
after more than a decade. Just a few months ago, Facebook’s revenue chief David Fischer said in a Facebook post that he would be leaving the company later this year. These exits have led some to worry about the impact on Facebook’s advertiser relationships. Last year, for example, Ms. Everson played a big role keeping major advertisers on Facebook’s platform,Such relationships may be irreplaceable at a smaller company, but are perhaps less important to a platform as large as Facebook. Its legacy Blue app alone is used by roughly 36% of the world’s population monthly, while its broader family of apps are used by nearly 44%. That number of eyes has no equal.
The departures come at a particularly delicate time, though. Apple’s recent iOS operating system changesto track their online activity, a key way Facebook and other ad-based platforms were able to collect information about users in order to target them with ads. Facebook has been outspoken about its concern that tracking changes will disproportionately affect small businesses.
Both are parasites feeding off of users in one way or the other.
The onlt high profile exec at Facebook is Zuckerberg. Everyone else is his peon.
nice
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