first launched in the summer of 2013, it seemed at first glance like just another activewear brand. Sure, there was a unique subscription model and firm celebrity ties but beyond that, Fabletics appeared to be yet another name in an increasingly crowded space.
What set the brand apart the most in its early days, however, was arguably its membership model, which was created with the aim of fostering both technology and community. “When we first created the brand, there was no existing brand in the fashion/e-commerce space that offered a valuable digital membership program, so we created our own platform with the goal of building community and making accessible, high-quality athleticwear for that community,” Ressler says.
Fabletics has taken its original focus on inclusivity to heart, ensuring its size range spans from XXS to 4X, with regular, short, and tall options available. But inclusivity has also meant expansions into all-new categories, reaching subsets of customers who were previously unfamiliar with the brand.
Source: Education Headlines (educationheadlines.net)
Ginger Ressler Kate Hudson Kevin Hart Yitty Lizzo Size Inclusive Activewear Mens Activewear Fabletics 10Th Anniversary Affordable Activewear
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