The F1 Academy recently announced a significant new partnership with American Express ahead of the next stage of the 2024 season in Miami. This collaboration marks an expansion of American Express’s role within Formula 1, now aimed at promoting women in the sport.
Jessica Edgar, a talented British driver, will become a new face for the brand, driving the #17 car operated by Rodin Motorsport. Her car will sport not only the distinctive American Express logo but also a custom-designed race suit sponsored by the brand. Edgar's role extends beyond just racing, as she will actively participate in promoting the company’s diverse efforts in empowering female athletes.
The collaboration will also feature various promotional strategies which will kick off from Round 2 of the season in Miami. At this round, American Express and F1 Academy will present"A Celebration of Women with Drive,” an event aimed at empowering women both in sports and entrepreneurship. The highlight of this celebration will be a performance by the award-winning artist Camila Cabello.
“American Express is a worldwide leader in the payments space and a powerful advocate for small businesses and entrepreneurs globally, and we’re proud to welcome them to F1 ACADEMY as an Official Partner. We’re thankful to American Express for embracing our vision and for showing their commitment to elevating women in sport and inspiring the next generation of female drivers.”
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