, told Deadline in an interview that the move emulates a shift he helped steer in his previous role at Fox overseeing the launch of Fox News Channel in the mid-1990s.“The worst thing about these transitions is when you start signaling ‘program over, program over’ – that’s when people grab the remote,” he said. He said the move was a “common-sense” one that was long overdue in local broadcasting.
“Fox has offered unparalleled promotional and programming support for our series,” said Jeffrey Schlesinger, president of Warner Bros. Worldwide Television Distribution, “and we are very pleased these long-running franchises will continue to thrive on their stations, and even more so as a result of this new seamless format.”
The new setup will require some adjustments by both the sales and programming teams. Abernethy said early feedback in the ad community has been positive. Some programmers have raised concerns about having to fit extra spots in elsewhere in the half-hour or hour. “You have a little more clutter,” Abernethy shrugged, but argued that the likely improved retention between shows more than makes up for that risk.
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