‘Exploits Kids For Profit’: Multibillion-Dollar Loot Box Industry Under Fire As Campaigners Urge Regulators To Investigate FIFA Video Game Maker

, signed by more than a dozen organizations including children’s advocacy, consumer rights and gambling support groups, alleges EA “unfairly exploits children and teens for profit” with their loot boxes.

Loot boxes are virtual content packs or treasure chests that unlock certain features in a game that almost always come with a real-world price tag, which in this case is FIFA’s immensely popular “Ultimate Team” feature, where players can buy and open packs containing soccer players to add to their fantasy team.to Juniper Research.

During the 2021 fiscal year, net revenue from extra content sales in EA’s “Ultimate Team” game modes—what many would classify as from loot boxes—was $1.6 billion, according to the company’s

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