hit. That same year, Kraft departed The Firm to join Simon Renshaw at Strategic Artist Management, and she brought Lambert with her. Over the next four years, Lambert’s career skyrocketed, and in 2009 Kraft opened ShopKeeper with Lambert as her sole client.
Today, sitting together at ShopKeeper, Lambert and Kraft have a familial ease. Lambert’s good-natured bluntness — “I had my times where I was being a sh-tshow and she had to go, ‘Hey, you’re wearing yourself out,’ ” she says of a time when she’d play up to 250 shows a year — is balanced by Kraft’s reflective style. “She was never really a little sh-t,” Kraft maintains. “She was growing up, trying to figure out how to be an artist in a constantly changing environment.
And as they gear up for their next big adventure — Lambert’s first Las Vegas residency in September at Planet Hollywood’s Zappos Theater — they’re still focused on the crux of the operation: the music. “That’s always No. 1,” Lambert says. “The style will evolve, the outfits will evolve, the brands will evolve, but it all starts with, ‘What’s this new evolution of music?’ And we go off that for everything else.”Marion, what lessons from your work with artists like Mary J.
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