Pooh also has his first top 20 single on the Hot 100, with"Back In Blood" climbing steadily over the past six weeks to reach No. 17. What has been the strategy there?dropped in October and our original plan was to drop Pooh’s tape around his birthday in November. We decided to push it to top of the year and take our time setting the project up. We dropped"Back In Blood" instead.
Cardi B’s latest single"Up" -- her first song since"WAP" in the summer -- just debuted at No. 2 on the Hot 100. Was the gap between singles a conscious strategy from the beginning or one that was determined along the way? "WAP" had such commercial and cultural impact. Those types records stay in the conversation for a really long time. We knew from the beginning that we could take our time to get to the next record.
"Up" came in at No. 1 on both Digital Song Sales and Streaming Songs charts, plus cracked the Radio Songs chart in its first week. How did you set up the rollout to achieve such a huge debut?, our head of marketing, runs that show. You have to get her Black girl magic secrets from her... LOL. When Cardi is rolling something out, she,
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