Exclusive: Twilio CEO Jeff Lawson Shares Why He’s Acquiring Segment For $3.2 Billion

on Sunday night, Twilio CEO Jeff Lawson described the deal as the next step for a service that’s spent the last decade-plus “taking communications and breaking it down into building blocks” for developers to reach their own business’ customers.

Segment CEO Peter Reinhardt says joining Twilio will accelerate his business' roadmap by"5 to 10 years."by private investors at $1.5 billion and had emerged as a leading startup in a category of software known as a CDP, or “customer data platform.” Segment will serve as a business unit within Twilio, with cofounder and CEO Peter Reinhardt reporting to Lawson and some features integrating into Twilio over time.

Asked for an example of how companies might leverage Twilio and Segment together, Lawson pointed to call centers and the often disappointing experience of speaking to a representative who takes minutes to pull up the customer’s relevant history. Using Segment, reps connecting via Twilio could know exactly what a customer had bought and when, as well as their last interactions and which channels they preferred to communicate, such as email or text.

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