By launching The Guild, the Wing may have tapped into a huge economic opportunity to help even the playing field for women. “Realizing the economic potential of women-owned businesses requires changes in policies, business practices and attitudes,” says Geri Stengel, research advisor to American Express. “For example, $981 billion in revenue would be added to the U.S. economy if the average revenue of minority women-owned firms matched that of white women-owned businesses.
For some of the women participating in The Guild, however, fundraising isn’t the focus. “I am proud that Mociun has no outside investment and we have no plans to seek funding,” says Caitlin Mociun, founder of her namesake jewelry and homegoods company. “Figuring out how to grow my business in a sustainable way that holds true to my values and my business values is what appealed to me the most.”
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