Games, Roland Garros, the U.S. Open and all these global events need people who speak their language and who can provide a link with fashion,” Danto said. “The idea is to create a showcase where brands can come into contact with fans.”For the Swerve Festival, the title partner is the Royal Commission for AlUla, which is charged with developing and promoting the archaeological and historic site.
Danto is conscious of the critical reaction to that decision, which some have deemed bad for the environment, as well asin Qatar, with the host country coming under scrutiny for its record on human rights, especially toward the LGBTQ community. “I’ve been given no limits and no restrictions on the type of guests or participants, or the nature of the conversations that might take place,” Danto said. “It’s true that in the past, the country’s politics would not have allowed this type of event or this conversation. But it’s changing, and my position is that I want to be part of those who encourage this change and this opening.”
Each sporting activity will be hosted by a champion in the discipline, and there are discussions to hold the fashion show in the town of AlUla and make it open to the public. Panels will include a talk on music, sports and fashion featuring Panos A. Panay, president of the Recording Academy.
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