SEOUL - Yanolja’s gentrification of South Korean love hotels has brought the company a valuation of more than $1 billion from investors keen to capitalize on the globalization of a novel approach to short-stay accommodation, its chief executive told Reuters.
Yanolja’s emergence coincides with a time of flux among hoteliers, as legislators are at loggerheads with market disruptors such as Airbnb Inc - through which private home owners can let rooms for short-term stay - while a government campaign to reduce working hours promises to free up more leisure time for short breaks.
Yanolja - meaning “Hey, let’s play” - sought to dispel any stigma with its bright, modern franchised love hotels, targeting millennial couples but also budget tourists seeking short-term accommodation. “It is a unique example which breaks away from the traditional notion of motels,” said Lee Hoon, a tourism professor at Hanyang University in Seoul.
A decade later, Yanolja claimed to be the first company to offer a reservation platform for mobile phones for its own and others’ love hotels, a major shift in an industry which relied on walk-in customers. A couple looks at South Korea's accommodation-booking app on a mobile phone during a photo opportunity in Seoul, South Korea, May 17, 2019. REUTERS/Hyunyoung Yi
After putting hidden cameras in 1600 toilets with a live stream in every for creepy creeps to watch from around the globe. Pay per view for the creeps. Who would trust a hotel in SK?
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