EXCLUSIVE: Nadine Ghosn Launches Lego-Inspired Building Block Rings

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Nadine Ghosn, who broke into the realm of fine jewelry with hamburger rings, has set her sights on Legos.

PARIS —

“My hope is that it gains momentum so they revert back to me and say ‘Hey, I like what you’re doing, maybe we can do something together,’” she said. The popularity of her brand also got a boost from the star power of Beyoncé, who sported her “Shut Up” earrings, and Karl Lagerfeld was pictured wearing a gold sautoir with dangling earphones, as well as prizes from the Las Vegas jewelry trade show Couture and Vogue Arabia.

The rings come in colorful stones, like jade and turquoise or, in clear crystal or pavé diamonds. Prices start at around $3,800 and will stay in the label’s range that goes up to around $15,000. Asked if she had concerns about operating a label under her name after her father Carlos Ghosn, the former Nissan chairman was arrested in Japan and made international headlines for fleeing the country, she said there were times she had doubts.

 

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