Dubbed “Vivier Express Traveling Icons,” the series of whimsical short films aims to spotlight the label’s iconic styles and sees the Academy Award winner and longtime friend of the house as the protagonist of the inaugural episode, to be officially released on Thursday.“She’s a David Lynch muse and he’s one of my favorite directors. She’s an icon, part of the Hollywood Olympus and one of those actresses that are beautiful, charming and with such an extraordinary talent.
Known for having brought to Roger Vivier a flamboyant vision expressed not only through collections but also via theatrical presentation concepts inspired to his passion for music and opera, Felloni has relied on cinema sinceto further telegraph the brand’s joie de vivre and eclectic styles. He has praised the way movies convey emotions and personalities better than static campaigns and answer today’s demand for fast ways to condense messages and immediately engage with the audience.
Witnessing the mother-and-daughter relationship firsthand was among the fondest memories Felloni has of that day, he said, underscoring how it spoke volumes of the person behind the actress and embodies the values of the Roger Vivier brand and its trans-generational appeal.and is currently filming a movie written and directed by Noah Baumbach — she recalled the “torrential rainstorm” of the Vivier Express’ shooting day.
Source: Entertainment Trends (entertainmenttrends.net)
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