EXCLUSIVE: L’Agence Opens Paris Flagship and Showroom as Springboard for European Expansion

L’Agence is setting down roots with a new flagship and showroom in Paris — the name of the L.A-based fashion and denim brand is French after all.The brand was cofounded by former J Brand jeans founder and chief executive officer Jeff Rudes in 2008 to bring a Parisian twist of style to California cool.

The prime Marais location at 25 Rue de Saintonge promises a good mix of tourists familiar with the label and an opportunity to build brand awareness on this side of the pond.and global , and this is kind of the intersection of these two meeting,” he said. Wholesale will be a major focus, and the brand currently has agents in Antwerp, Belgium; Düsseldorf, and Milan.

“We definitely have quite a captive customer that knows us down there. Speaking to both retailers and customers, we know that there is potential,” Saven said. “Over the next three years, I would expect us to have at least a single handful of stores in the European market.”The brand has had a wholesale showroom in the city for the past 14 months, and similar to the Paris setup, it serves as a hub for other markets throughout Asia.

The expansion is the result of a long-term development plan that saw L’Agence bring in new marketing executives to up global brand awareness as they launched new categories, including swimwear and footwear. As it expands its categories, the brand has built a high return customer rate and loyalty. Customers are willing to wear a “uniform” of the brand’s style.

The brand currently has four boutiques in the U.S., in New York and Los Angeles, and is carried in about 300 retailers across the U.S., U.K. and Canada.

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