EXCLUSIVE: IMG Unveils Programming for New York Fashion Week: The Shows

The buy now, pay later platform Afterpay unveiled limited-edition NFTs, “The Keys to New York Fashion Week,” which give consumer access to limited-edition NFTs from Altu by Joseph Altuzarra, anOnlyChild, Jonathan Simkhai, Kim Shui and The Blonds only at Keys.NYFW.com. Each designer’s NFT serves as a digital collectible and also unlocks real world product drops and exclusive experiences during NYFW: The Shows.

Among the activations, showgoers can stop by the Alo Yoga Wellness Sanctuary to receive complimentary wellness treatments during fashion week to mark the debut of its Aspen Collection, the brand’s first premium line. Keids will reveal its second exclusive capsule collection on the runway. UPS, returning to NYFW for its second season, will collaborate with Awake NY designer Angelo Baque to recognize the creative pursuits of exceptional designer talent with a connection to the Latine community.

In addition to presenting sponsor Afterpay, other official partners are Alo Yoga, Cash App, Grand Marnier, Loveac, Mailchimp, Keds, Perrier, Tresemme, logistics partner UPS, innovation partner Yahoo and media partner E!.

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