installations will pop-in Gucci locations at New York’s Fifth Avenue, Wooster Street and East Hampton; Chicago’s Michigan Avenue; Houston’s Galleria, Atlanta’s Lenox mall; Miami’s Aventura mall, and Toronto’s Holt Renfrew Yorkdale store.
The collaboration mashes up the red-hot streetwear category with Gucci’s Italian sartorial tradition to create elevated track dresses, tailored suits and more.A look from the Adidas x Gucci collection.Sneakerheads will find a special version of the Adidas Gazelle style, available in a wide range of colors, as well as flamboyant rainbow platforms.
Gucci’s relationship to Melrose Place will not end with the Adidas pop-up. The brand will introduce a new concept for the space in the fall, signaling an intent to stay, and make the location the brand’s third in the L.A. area after Rodeo Drive and the Beverly Center. The street had been devoid restaurants, except for the Instagram-popular Alfred Tea Room, but the three-story Melroseplace restaurant was opened earlier this month in the former Allbright private club.
Source: Entertainment Trends (entertainmenttrends.net)
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