EXCLUSIVE: Gigi Hadid’s Cashmere Brand, Guest in Residence, Opens Holiday Pop-ups and Activations

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Gigi Hadid is opening two interactive 'Feel Shop' pop-up stores are opening in NYC and Aspen, with coinciding holiday windows at Antonia Boutique Milano.

A look outside Guest in Residence’s NYC Feel Shop holiday pop-up.

“PopUpFlorist — I started following Kelsie [Hayes] years ago because I love her take on florals, she has so much fun with it. I was over these stuffy, fancy flower places and when I wanted to send someone a bouquet, I wanted to send something that’s a bit crazy and wacky — I liked the idea of Anna Wintour walking into her office and being like, ‘Oh, that’s kind of weird.’ Kelsie is like one of those florists that will really go there with me and have a lot of fun.

“Aspen, for me, is a full circle place to bring it back. Of course it’s for the Aspen community and for everyone visiting, and that’ll be great, but also for my friends growing up – we used to go there together, and it’s emotional for us. We’re going to go back and ski for the opening.

 

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