WASHINGTON - Bipartisan members of Congress plan to introduce a bill in coming weeks to make it easier for smaller news organizations to negotiate with Big Tech platforms, said Rep. Ken Buck, the top Republican on the House Judiciary Committee’s antitrust panel.
Social media companies use news to attract customers and have been accused by news publishers of not sharing enough advertising revenue with them. The legislation could boost sales in the struggling news business. Smaller publishers using Google’s ad sales technology have for years griped about their bigger competitors getting more favorable revenue-sharing deals from the search giant.The news industry is undeniably struggling, with employment at U.S. newspapers down by half since 2008 amid tumbling advertising revenue and changing media habits, according to data from Pew Research.
“Big national publishers probably have the capacity to get their own deals. If you look at smaller publishers, the only way to get some fair value is if they act together.”
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