EXCLUSIVE: Elsa Hosk Launches Helsa Clothing Brand With Revolve

In creating the line, the model kept timelessness, honesty and minimalism top of mind.

“Helsa is my love letter to Scandinavia, where I grew up,” Hosk said. “It is a tribute to female empowerment and beauty as well as an ode to nature. In Sweden I was surrounded by people who were all feminists. We spent most of our time outdoors, enjoying the beauty and the simplicity of nature. This way of life is at the heart of Helsa and it is what I’ve taken with me wherever I’ve traveled and lived.

She added, “The fabrics, colors and fits are inspired by my favorite essentials, the pieces I would bring to spend time on the islands outside of Stockholm. Feeling and looking my best while living freely and fully enjoying the moment.” The collection will focus on bold yet timeless silhouettes with uncompromising quality and sustainability in mind.

“We’ve had the pleasure of working with Elsa for years and have witnessed her evolution from a supermodel and influencer to a designer and creative director,” Raissa Gerona, chief brand officer at Revolve, said. “Elsa has put her upbringing in Sweden at the forefront of the collection’s inspiration and ethos. From the timeless designs, to featuring her entire family in the campaign, Helsa is very true to Elsa and the reason we wanted to bring her vision to life.

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