The location will open with the summer 2023 collection of elevated essentials designed to last more than one season. The brand’s environmental focus will also be reflected in the design of the store, which will have bamboo wardrobes, recycled acrylic vitrine display cases and a rail system made with recycled aluminum. The concept is designed to be maintained, repaired and repurposed.
“We knew we wanted to find a location in Mexico City and the Polanco neighborhood is one of the key locations the team and I visited last year,” Reeves said. “Our insights show that we have customers that frequent this area, which makes perfect sense based on the local cultural destinations, high-end design retailers and restaurants. Our brand culture is inspired by architecture, art and design intrinsic to global destinations like Mexico City.
Since its launch in London in 2007, Cos has expanded across Europe, Asia-Pacific, North America and the Middle East. Today the brand has a 264-store portfolio, spanning 48 physical markets, 39 online markets and select wholesale partners. Unlike fast-fashion retailer H&M, which has struggled recently with lower-than-expected third-quarter sales, the group’s elevated Cos and Arket brands have been more resilient, according to analysts.
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