Nordstrom will be dropping vintage clothing every month starting this Thursday as part of a new partnership with resale platform Goodfair.
Goodfair vintage picks will be merchandised into Nordstrom’s existing website under its Sustainable Style vertical, which launched in August 2019. The vertical was created to be a one-stop shop for thousands of products focused on sustainability, updated continuously.
This time around, Nordstrom is taking a broader approach to vintage for the young adult category. Monthly drops will initially consist of over 50 vintage items sourced from Goodfair’s supply stream and available across sizes XS to XXL. All pieces are considered true vintage, meaning they were made before 2000 and follow certain guidelines dictated by Nordstrom with some pieces even bearing the “Made in the USA” moniker.
Since launching in 2019, Goodfair said it has tripled its revenue, although details remain unclear, by riding the newly mainstream wave of resale fashion. Luciani thinks Goodfair’s location in Houston, a city perhaps unmatched in the rag trade with some 50 wholesalers dealing used clothing, is one advantage for providing the best assortment of vintage — while having its ears open on social media platforms like TikTok and Instagram, is another.
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