Here, the practically Canadian Verdier talks about the brand’s perfume-mixing robot Osmologue, how to turn your favourite fall fragrance into a summer spritz, and why he wants Ex Nihilo to be the Tesla of the fragrance world.How did you meet your co-founders Sylvie Loday and Olivier Royère?
“I met Olivier in school, where we were studying political science. We met Sylvie through friends. Olivier and I had this long-time plan to work together on a project. We discussed it with Sylvie one night, and she said she was interested. It took us a year to prepare everything, without being paid, working in a small shitty office. So it sounds romantic but it was really tough. We’re really like a start-up company, [launching the business] from our garage.
You work exclusively with perfumers from Givaudan like Olivier Pescheux, and Quentin Bisch, who created your best-selling scentSyvlie has a background in engineering and worked at Givaudan, so she made the connection with the noses. According to the olfactory category we want to create, we ask perfumers who specialize in that category. Other times it’s interesting to challenge them. For instance, Olivier Pescheux is very good with oud, and woody scents.
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