New York-based streetwear label Supreme is arguably one of the world’s most coveted brands of all time. Counting fans from all walks of life, the brand is has reached a cult status that it is common to see snaking queues at its physical boutiques around the world. So far, it has 14 stores in countries like the US, Germany, UK, Italy, France and Japan. ’s first brick-and-mortar shop was located on Lafayette Street in SoHo, Manhattan.
The cultural scene in the late 90s in New York was dominated by the convergence of skating and hip hop. It resulted in the growing prominence of streetwear style across the city. Supreme dedicated a few years to guerrilla marketing to make itself known to the niche community. The now-famous boxed red logo would be plastered all around. The brand even incurred the wrath of fashion giant Calvin Klein as Supreme stickers would be seen on the advertising posters.
The popularity of Supreme grew as the years progressed, from a symbol of an underground, in-the-know fashion brand to a hyped label with many collaborations. Among its partnerships profile, it includes global brands like Nike, Vans, and Levis. But perhaps the most prominent of it all is the history-making collection with Louis Vuitton in 2017. Streetwear was given the spotlight for the first time at a major fashion event.
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