. “My fans and followers are a huge inspiration to me–I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name,” she shared on Instagram announcing SKIMS.At launch, SKIMS’s sizing runs from XXS to 4XL . It’ll also offer nine different options for nude shades.“Typically for shapewear brands, three colors is the standard offering. We have nine,” says Collier-Ungano.
“I hadn’t seen multiple shades of nude in warmer, deeper colors and I think that’s just so important,” Kardashian West says.Collier-Ungano says the company will eventually release products in complementary colors such as bright pinks and grays, as well. In addition, it’s commitment to inclusivity will apply to pricing, as well, with all products falling between $18 and $98.
As the VP explains, this means offering support, coverage and emphasis for women of all sizes, especially given SKIMS three different levels of tension. “It’s just the idea of the solution and ways to make someone feel good when they’re getting dressed and also when they’re getting undressed.”
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