“The overall theme [of my work] is really timelessness, refinement, and sophistication—that’s something everybody can appreciate,” he says. “We don’t really care about trends—we care about things that make women feel beautiful.”Regardless of the medium he’s working in, you’ll recognize a few recurring notes in the design. “I’m always very influenced by florals, and that’s really apparent here,” he says of this Kohl’s collection. “You can see a lot of my DNA in here.
The best feedback he got, though, didn’t come from anyone at Kohl’s HQ—rather, it was the result of visiting an actual Kohl’s in Indianapolis. “If you don’t go to the store, the data doesn’t really amount to anything,” he says. “I’m really good at that, weirdly. People are surprised.” “Our mission is to make really sophisticated, refined feminine clothes,” Wu says. “Listen, I’m not the first designer to do different price points. But I do feel we do it in a way that’s modern.
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