Everyone Wondered If the Biden Camp Would Go There. They Did—and Did It Surprising Well.

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2024-Campaign News

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But will this ad blitz make a difference?

“This election is between a convicted criminal who is only out for himself, and a president who is fighting for your family.”

With less than a week to go until President Joe Biden and former President Donald Trump debate face-to-face for the first time since 2020, the Biden-Harris campaign has released the first of multiple television ads that target “Donald Trump for who he is,” according to the ad’s anonymous narrator.

After the New York jury’s decision to convict Trump in the hush money trial, the Biden campaign didn’t immediately jump into creating felon-Trump ad content. Instead, they “engaged in a broad discussion about how to use the jury’s decision in the campaign,” according to a recent New York Times. I guess that makes sense, given the current absurdity of our political climate.

The jury’s still out on the long-term effects of the conviction and even on Biden’s advertisement blitz, especially in the swing states that will play such an outsize role in November. Although Trump has the remarkable yet terrifying ability to numb the human senses with never-ending and belligerent chaos, the Biden-Harris team is clearly trying to cut through the noise with ads digestible enough for our rapidly shrinking attention spans.

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