Eva Longoria Talks Directing the Flamin’ Hot Cheetos Movie and Launching a Tequila Company

laughs when asked about the toughest challenge she faced when shooting “Flamin’ Hot,” her feature film directorial debut about Richard Montañez, the man largely credited with the creation of Flamin’ Hot Cheetos.. “So hot! There were days the asphalt melted underneath our camera trucks.”

Kidding aside, she says, “I think probably the greatest challenge was making sure we stayed true to the theme of the movie, which is opportunity is not distributed equally. And when that happens, you have to work twice as hard and twice as long and be twice as good. And you still have to persevere and the story is so many things. It’s rags to riches, it’s American dream 101, it’s about perseverance, it’s about the underdog.

Controversy erupted earlier this year when a Los Angeles Times story claimed that Montañez exaggerated his involved in the invention of the snack. In the wake of the report, Montanez told, “I was their greatest ambassador. But I will say this — you’re going to love your company more than they will ever love you. Keep that in perspective.”

Longoria stands by Montañez. “I was operating from a place of authenticity and making sure I represented not only the story of Richard Montañez and the biopic that we were trying to do, but the Mexican-American community at large and making sure we represented in culture, in casting, in food, in the music,” she says.earlier this month. The company is primarily female-run.

Soo do platforms pay or get paid to stream this?

Good for her but everyone is making tequila nowadays!

Eva try to speak better spanish first nena!

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