European Pharmacies’ Derm-backed Skin Care Boom Attracts New Consumers and Investors

For years, shoppers visiting France and other European destinations made sure to stock up on trusted skin care products from the local pharmacies. Now, their derm-backed offering is stronger than ever, thanks to the emergence of new brands, such as Senza, Krème and Mimétique, and innovation at the most recognizable ones — attracting not just consumers, but also global investors.

“One of the most striking phenomenon is the fact that are bought by everybody, including men,” said Nicolas Hieronimus, chief executive officer of L’Oréal, during the conference. “That gives me a lot of ambition in terms of how big these brands can be.”“Consumers are more critical, they understand skin care and are cash-strapped,” said Emilie Hood, senior research analyst at Euromonitor, adding when they do invest in products, those are expected to work.

He noted it’s easier for small dermocosmetics players to be referenced in pharmacies or parapharmacies than in selective perfumery distribution or grocery stores, and that pharmacies and parapharmacies are ubiquitous throughout Europe, making for easy access.of Galderma, the Swiss maker of Cetaphil, in Zurich on March 22. That day, the company’s stock closed up 20.75 percent to 64 Swiss francs, and it has kept gaining momentum. On May 3, it was trading at 69 Swiss francs.

To wit: Skin+Me is a pure online player founded in 2018 in the U.K. It aims to democratize dermatology. Skin+Me’s founders noticed that while consumers want efficacious products, they don’t know which ones to choose. Skin+Me has already sold millions of subscriptions to consumers. Investors have shown interest, too. In 2019, the brand raised 8 million pounds, then in December 2022 it closed a funding round of 10 million pounds.

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Glass Skin Doesn't Necessarily Equal Perfect SkinSophia Vilensky is a freelance beauty writer at Marie Claire, where she writes about the latest and greatest skincare launches, hair colors, and Cardi B manicures. Her work can also be found at Byrdie, Bravo, and Us Weekly. You can find her on Instagram sophiavilensky.
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