European Commission Clamps Down Hard On Political Ads

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The European Commission has today released new rules on targeted political advertising, restricting how internet users' personal information can be used.

Paid political advertising must be clearly labelled and provide the name of the sponsor - prominently displayed - and an easy-to-find transparency notice with the amount spent on the ad, the sources of the funds used and a link between the advertisement and the relevant election or referendum.

And, for the first time, it will be mandatory to include in the ads a description of on what basis the person is targeted and which groups of individuals were targeted, the criteria used and the amplification tools or methods deployed. The center-right EPP Group, the largest and oldest group in the European Parliament, says it welcomes the new rules.

 

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