Richelieu Dennis, founder and chair of Essence Ventures, told WWD via phone that Beautycon would continue to be an “experience business” — “whether virtual experiences, hybrid experiences” — with both local and global expansion to come.
“As we move further into a new normal, there’s tremendous opportunity to do these live and virtual experiences in a physical way that expands the reach that brings the inclusive nature of Beautycon to the globe, as well as localized,” Dennis continued. “We will have local as well as global expansion.”
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