Essence Festival adds Usher to 2024 talent headliners

‘He thought about me’: Despite being an elder, Houston’s Rev. Bill Lawson connected with youth in an extraordinary wayThis week’s Insider Deals are so good you’ll want all of themFILE - Usher performs at Power 105.1's Powerhouse 2016 at Barclays Center in New York on Oct. 27, 2016. He was added to the lineup for the Essence Festival of Culture, which runs July 4-7 in New Orleans.

Organizers announced late Thursday that Usher, who is no stranger to the event, will perform during the festival, which this year runs July 4-7 at various venues in New Orleans. As the festival marks its three-decade milestone, Usher also celebrates the 20th anniversary of his 2004 album “Confessions,” which helped propel his career.

In addition to the nightly concerts inside the Superdome, the festival will include programming on networking, finance, careers, wellness, fashion, beauty and more at the Ernest N. Morial Convention Center and other venues citywide. Launched in 1995 to commemorate the 25th anniversary of Essence magazine, the festival has evolved into the world’s largest celebration of Black women, culture and communities, convening more than 530,000 people annually over the July Fourth weekend in New Orleans, Essence Communications Inc. has said.

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