Erno Laszlo Taps Poppy Jamie for Mental Wellness Initiatives

“A friend was telling me about this amazing lady who’s a sort of champion of mental wellness,” Erno Laszlo’s chairman and chief executive officer Charles Denton said of Jamie, the English influencer, entrepreneur and founder of the Happy Not Perfect podcast and app.“When we got talking, it was one of those things where we were finishing each other’s sentences,” he continued. “She just totally got what we were about.

The over 90-year-old company — which is known for its Hollywood following with the likes of Marilyn Monroe and Audrey Hepburn — was founded by Hungarian-born American dermatologist and businessman Dr. Erno Laszlo in 1927.“Poppy got into the archive and started reading [Laszlo’s] notes, his philosophy around if you want to deal with healthy skin, you have to consider the mind first,” said Denton. “He coined the phrase back then ‘psycho-cosmetology.

Consumers are well educated in the connection between the brain, gut, nutrition and sleep, she went on, “but we haven’t joined up the dots, and why this is so pioneering of Erno Laszlo is that our mind and skin are in a cosmic conversation. Stress and how stress manifests, whether that’s trouble sleeping, whether there’s irritability, that impacts on our hormones, and of course that then comes out in our face.

Working with the brand, she’s creating content like “mask and meditate” — a reminder to self-care, read a book, practice yoga while wearing a face mask such as the brand’s hero product, Vitality Treatment Mask, which doesn’t move on the face. The collaboration is also timed around the launch of Jamie’s upcoming book “Happy Not Perfect: Upgrade Your Mind, Challenge Your Thoughts, and Free Yourself from Anxiety,” out via Rodale Books on June 8.

“We’re going to be creating a ton of little videos,” she said. “Because small reminders throughout your day completely change your day.”

Source: Healthcare Press (healthcarepress.net)

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Well Intentioned: How Sharon Stone Stays Positive With a Little Meditation, and Her ThighMaster“We have to ask ourselves, 'Have we contributed to our body wellness, our mental wellness, and our spiritual wellness today?” says sharonstone. sharonstone YES,YES and YES so important to do!!!
Source: voguemagazine - 🏆 715. / 51 Read more »

Selena Gomez Reflects on Her Mental Health Struggles as She Launches New Initiative - E! OnlineSelena Gomez explained why she and her brand Rare Beauty are launching the MentalHealth101 campaign, which is geared towards Gen Z. Justin dodged a bullet on that one Another Demi Lovato Nice to see a celebrity doing something for once. But mental illness affects 100% of the population it’s not special to a person.
Source: enews - 🏆 466. / 52 Read more »

Centuries of Racism Have Created a Mental Health Crisis Among Black AmericansMarah Lidey of wellness app Shine shares how years of racism has significantly impacted the collective mental health of Black Americans.
Source: marieclaire - 🏆 102. / 63 Read more »

Selena Gomez Opens Up About the 'Scary and Lonely' Feeling of Facing Anxiety and DepressionSelena Gomez's new campaign, Mental Health 101 will bring more mental health resources to educational settings.
Source: harpersbazaarus - 🏆 467. / 52 Read more »