Funded by a consortium of top private and strategic investors , former Lionsgate Motion Picture Group co-president Feig’s vision was to serve distinct voices with a uniquely pliable infrastructure. A shop that could fully or partially finance and produce indie-to-mid-budget films without the deep pockets of streaming or tie-ups with the studios. One that could foster talent, cross it over into new mediums and offer full marketing services. COVID-19 scrambled those ambitions.
Feig and his team spent almost a year drilling down on development and packaging in anticipation of this past February, when the whistle blew and six films went into back-to-back production: Tig Notaro and Stephanie Allynne’s “Am I OK?” and Cooper Raiff’s “Cha Cha Real Smooth,” both starring Dakota Johnson; “Luckiest Girl Alive” with Mila Kunis at Netflix; A24’s “Sharper” with Julianne Moore; the ambitious video game adaptation “Borderlands” at Lionsgate; and the raunchy live-action...
“People have feared that Bermuda triangle of a budget zone, but that hallowed space has been unbelievably successful for me. That’s the zone where ‘Step Up’ lived, and ‘Twilight,’ ‘La La Land’ and ‘John Wick,’” Feig says, name-checking his previous credits. “These were mid-budget movies with unique visions, all a bit left of center or reinventing the genre they were in.”
Source: Entertainment Trends (entertainmenttrends.net)
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