surgical operation worthy of the best “Fortnite” players. On August 13th Epic Games goaded Apple into booting its hit game from the App Store. Within an hour of Apple’s decision, Epic launched an antitrust lawsuit against the tech giant. Epic’s slick parody of Apple’s famous “1984” advert now cast its enemy as the oppressive, grey Big Brother.
Epic’s provocation was to offer users alternative payment methods for in-game goodies. Those who bought 1,000-Bucks, the game’s internal currency, via the App Store would cough up $9.99. Buy directly from Epic, which would thus avoid the 30% cut that Apple takes from every in-app transaction, and you pay $7.99. This dodge violates the App Store’s rules, hence the expulsion. The same day “Fortnite” was removed from Google’s Play Store, which serves users of Android phones, for the same reason.
At issue is the tight grip Apple exerts over its devices. The firm tries to ensure that the App Store is the only way for iPhone users to obtain software. This, Apple says, keeps apps kosher and secure. Critics allege that it stifles competition and allows Apple to hold app-sellers over a barrel. , limiting Google’s power; in 2018 Epic launched its own web-based store forApp developers and companies from Airbnb to Match Group have had run-ins with Apple similar to Epic’s.
On August 17th Apple said the App Store would welcome “Fortnite” back if Epic shelved its payments ploy. Tim Sweeney, Epic’s feisty boss, is unlikely to give up that easily. This article appeared in the Business section of the print edition under the headline "Playing hard ball"
Of course they don’t want to pay 30%. It’s just a negotiation, like many things. They try to pretend it isn’t just about greed, on both sides.
The underdog angle here is really stretching it when you look who owns 40% of Epic.
Apple are being totally unreasonable and not thinking about the millions of apple device owners who have effectively had Fortnite taken from them. My son has three friends who can no longer play it because of a petty dispute!
Yeah but it still makes you look a like a dweeb if you have an Android
And that is one of the pros of using android anyway.
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