To toast a new year, Tina Vo usually travels to Las Vegas to “stuff my stomach” and try her luck at blackjack.
Salon owners say their financial troubles began with the initial statewide shutdown in March, when Gov. Gavin Newsom blamed a Northern California nail salon for being ground zero of community transmission of the coronavirus. His allegations proved to be false, but for plenty of immigrants in the largest Vietnamese business district outside of Vietnam, the damage done by his assertions has multiplied.
“People don’t make themselves look good because there’s nowhere to go. This holiday, there haven’t been parties. There’s no need to buy clothes, so why would they need to fix their hair or do a makeover?”Demi Quynh, who trained at Advance Beauty College in Garden Grove, helps to manage Revive Health Spa in Huntington Beach with a roster of clients from Little Saigon. The massage therapist, who’s in her 30s, said that, “this is the season where we sell lots of gift cards but people aren’t buying.
“The beauty industry is different from the restaurant industry. A restaurant doesn’t have to be fancy to be successful. But a salon has to be pretty because people go there to be pretty,” he added. “Therefore, the pressure and the costs to consistently adapt during a health crisis are immense.”
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