Product-led growth is predicated on one pivotal concept: product adoption. In a PLG strategy, it's not just about having users sign up for your product; it's about ensuring they genuinely adopt it, derive value, and become advocates. 1. User Onboarding That Ensures Adoption: Seamless Onboarding: Product adoption begins with user onboarding. Make it as frictionless as possible. The initial experience should be intuitive, guiding users toward discovering the value of your product quickly.
Viral Loops for Adoption: Referral Programs: Incentivize users to invite others through referral programs. These programs should create a win-win scenario, benefiting both the referrer and the referred user. This drives organic growth through word-of-mouth marketing and fosters product adoption. : Dropbox's referral program is a classic case. Users who successfully refer others receive extra storage space, motivating them to spread the word and drive adoption. Example 4.
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