English Football Star Jude Bellingham Debuts as Face of Skims Mens in New Underwear Campaign

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Jude Bellingham is the new star of Skims Mens new underwear campaign, featuring the English football star modeling new designs.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.: English footballer Jude Bellingham. Bellingham models a series of new looks, which put an emphasis on comfort and cater to individuality. The collection is now available onphotos, Bellingham models selections such as the Cotton 5-inch Boxer Brief in chalk and Skims Cotton 3-inch Boxer Brief in kyanite and light heather gray.

“The opportunity to be featured in Skims Mens latest campaign is incredible. It’s so important for me to have flexibility and comfort when I’m playing and training, or even off-duty, and Skims meets these needs,” Bellingham said in a statement.“I believe in embracing individuality and feeling comfortable in your own skin, so I’m excited to partner with a brand that embodies and celebrates these values.

The English footballer and La Liga star recently won the Union of European Football Associations Champions League Final. He was also selected for the UEFA Euro 2024 championships this summer. Capping off his recent achievements, the 20-year-old athlete was named the UEFA Champions League Young Player of the Season.“I’m thrilled to unveil Jude as the face of our new Skims Mens campaign,” cofounder and chief creative office Kardashian said.

“He has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next generation of players and fans is undeniable.” Kardashian also noted what “an exciting time” it is for Skims, adding that the new campaign with Bellingham is an example of “Skims’ ability to create global cultural moments, especially within sports.

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