El aumento de la inflación ha golpeado a las familias latinas, pero a pesar de las dificultades los emprendedores luchan por sobrevivir y navegan con los altos costos para operar sus negocios, los cuales siguen creciendo a lo largo de Estados Unidos. En este escenario los emprendedores ven como un alivio la iniciativa que impulsa el consulado de Honduras en Los Ángeles que busca promover nuevos proyectos empresariales.
“A nosotros la feria nos ayuda en publicidad, nos trae tráfico a la tienda”, reconoce Aguilar, de 36 años, quien le da empleo a cuatro personas en su negocio en el sur de California, pero en Honduras tienen alrededor de 75 empleados, destacando que el procesamiento del café es orgánico y artesanal en el que cortan en gran medida la cadena de intermediarios.
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